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Without People, There Is No Future — Not Even for the Publishing Industry
There’s something I’ve learned throughout my career — and I keep repeating it like a mantra: without people, there is no business . This...

Palme
May 6


Books, Communities, and Combating the Epidemic of Our Time
Reading, by nature, is a solitary activity. We start a book and immerse ourselves in a particular universe. Unlike video, music, and...

Palme
Mar 19


Phigital: Where Magic Happens
The recent study "Panorama of Book Consumption" reveals an intriguing fact: Brazilian consumers prefer to buy books online, but this...

Palme
Feb 18


How TikTok is transforming the books' world
In recent years, social media has played a fundamental role in the discovery and sale of books. Among these platforms, TikTok stands out...

Palme
Feb 10


Closing 2024: A Look at the Year in the Digital Book Industry
2024 was an interesting year for the digital book industry and its many facets. As reading continues to adapt to new technologies and...

Palme
Dec 6, 2024


WHERE IS THE WORLD OF BOOKS HEADING?
I’ve just returned from the Frankfurt Book Fair, the 76th edition. For me, it was year 11 since my first visit in 2014. It’s a fact that...

Palme
Oct 22, 2024


This is not a business article (or is it?)
I know you're used to seeing me write in my monthly column about books, content, marketing, the digital world, and so on. But this time,...

Palme
Aug 12, 2024


AI: Assistance Instrument
We've been talking a lot about AI. Last month, I participated in a panel at an event, gave an interview solely on this topic for a...

Palme
Jul 2, 2024


The cell phone is the digital Swiss army knife
I'm from a generation (a very "uncle-like" thing to say, right?) where one of childhood dreams was to own a Swiss army knife. Why?...

Palme
May 3, 2024


Reading is interacting!
We have often heard that reading is a solitary act, sometimes even a way to escape the world and connect with a world of a story, a...

Palme
Mar 11, 2024


How 2024 looks like (to me)
Back, warming up the engines, and already speeding into 2024. After a wonderful break with family, friends, beach, and afternoon naps,...

Palme
Jan 18, 2024


Content is community!
It's not new that the internet talks about communities. I even wrote a text in July 2020 that you can check by clicking here on the...

Palme
Oct 30, 2023


Global content, AI and some challenges
I woke up today with the following news from The Verge: "Spotify is going to clone podcasters' voices - and translate them to other...

Palme
Sep 26, 2023


Not everything needs to be digital!
This time I want to write a slightly different piece... I don't want to discuss a specific business model, a type of content, or a...

Palme
Aug 25, 2023


Naming content too rigidly can limit its potential?
I'm going to discuss a topic today that I've previously addressed from a more technical perspective: the disadvantages I see in...

Palme
Jul 17, 2023


Fragmented Consumption in the Age of TikTok
I want to start this text by revisiting a topic I've written about several times before and that always interests me: what makes the most...

Palme
Jun 11, 2023


Innovation is a road, not a shortcut
I spent the entire last week at WebSummit, probably one of the largest (if not the largest) innovation events in the world, which landed...

Palme
May 9, 2023


It's not about subtracting humans, it's about multiplying stories :)
Attention: This text was written by a human being :) Resuming this column here after a mental break and the year-end and carnival pauses...

Palme
Mar 30, 2023


It's about audio, but have you been listening to yourself?
My articles are always about audio, content, technology, innovation, multimedia formats... that's what I love to write and talk about,...

Palme
Oct 28, 2022


How much time do you have?
This is a topic that has always intrigued me: what's the ideal duration for audio content? What's the best format, a single file or...

Palme
Sep 29, 2022


IPs and Expandable APs: More Formats Bringing More Audience
You've probably seen lists like "Books Turned into Movies" on a streaming app. I'm sure you've also come across a book in a bookstore...

Palme
Aug 31, 2022


There's Nothing in the World More Powerful Than a Good Story!
I took a moment to revisit the articles I've written over the last 7 years and I realized (or reaffirmed) that above all else, I always...

Palme
Jul 26, 2022


Audio, Docs, and In-Depth Journalism
This is my last article as the General Director of Storytel in Brazil, and in the week of my departure, we launched a project that I'm...

Palme
Jun 24, 2022


Audioverse, Myverse, Yourverse, Ourverse...
I started my newsletter without a name, and for lack of another word, I first called it "Palme," my last name, and how I had become...

Palme
May 20, 2022
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