This is not a business article (or is it?)
I know you're used to seeing me write in my monthly column about books, content, marketing, the digital world, and so on. But this time,...
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Palme
- Jul 2
AI: Assistance Instrument
We've been talking a lot about AI. Last month, I participated in a panel at an event, gave an interview solely on this topic for a...
Palme
- May 3
The cell phone is the digital Swiss army knife
I'm from a generation (a very "uncle-like" thing to say, right?) where one of childhood dreams was to own a Swiss army knife. Why?...
Palme
- Mar 11
Reading is interacting!
We have often heard that reading is a solitary act, sometimes even a way to escape the world and connect with a world of a story, a...
Palme
- Jan 18
How 2024 looks like (to me)
Back, warming up the engines, and already speeding into 2024. After a wonderful break with family, friends, beach, and afternoon naps,...
Palme
- Oct 30, 2023
Content is community!
It's not new that the internet talks about communities. I even wrote a text in July 2020 that you can check by clicking here on the...
Palme
- Sep 26, 2023
Global content, AI and some challenges
I woke up today with the following news from The Verge: "Spotify is going to clone podcasters' voices - and translate them to other...
Palme
- Aug 25, 2023
Not everything needs to be digital!
This time I want to write a slightly different piece... I don't want to discuss a specific business model, a type of content, or a...
Palme
- Jul 17, 2023
Naming content too rigidly can limit its potential?
I'm going to discuss a topic today that I've previously addressed from a more technical perspective: the disadvantages I see in...
Palme
- Jun 11, 2023
Fragmented Consumption in the Age of TikTok
I want to start this text by revisiting a topic I've written about several times before and that always interests me: what makes the most...
Palme
- May 9, 2023
Innovation is a road, not a shortcut
I spent the entire last week at WebSummit, probably one of the largest (if not the largest) innovation events in the world, which landed...
Palme
- Mar 30, 2023
It's not about subtracting humans, it's about multiplying stories :)
Attention: This text was written by a human being :) Resuming this column here after a mental break and the year-end and carnival pauses...
Palme
- Oct 28, 2022
It's about audio, but have you been listening to yourself?
My articles are always about audio, content, technology, innovation, multimedia formats... that's what I love to write and talk about,...
Palme
- Sep 29, 2022
How much time do you have?
This is a topic that has always intrigued me: what's the ideal duration for audio content? What's the best format, a single file or...
Palme
- Aug 31, 2022
IPs and Expandable APs: More Formats Bringing More Audience
You've probably seen lists like "Books Turned into Movies" on a streaming app. I'm sure you've also come across a book in a bookstore...
Palme
- Jul 26, 2022
There's Nothing in the World More Powerful Than a Good Story!
I took a moment to revisit the articles I've written over the last 7 years and I realized (or reaffirmed) that above all else, I always...
Palme
- Jun 24, 2022
Audio, Docs, and In-Depth Journalism
This is my last article as the General Director of Storytel in Brazil, and in the week of my departure, we launched a project that I'm...
Palme
- May 20, 2022
Audioverse, Myverse, Yourverse, Ourverse...
I started my newsletter without a name, and for lack of another word, I first called it "Palme," my last name, and how I had become...
Palme
- Apr 24, 2022
I'll listen while...
Each of us has our own preferences and content consumption routines. Some prefer to be more informed, others more entertained, and others...
Palme
- Apr 12, 2022
Is podcast = all audio content?
In this article I want to talk about how much and how we have been using the term podcast. Of course, the podcast universe involves a lot...
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