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Join date: Jan 10, 2022
Posts (31)
Nov 14, 2025 ∙ 3 min
Circular culture
Living in Rio de Janeiro brought me back to spaces of reading. Not just to bookstores and libraries themselves, but to the habit of moving through those environments — both professionally and personally — with time, curiosity, and, above all, a desire for exchange. Returning to those places is, for me, a way to reconnect with the city and with the ideas that flow through it. It also means recognizing the importance of something I’ve been calling “circular culture.” I’m talking about a culture...
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Oct 15, 2025 ∙ 2 min
When Books Take the Runway: Literature Invades New Territories of the Creative Economy
Who says books can’t walk the runway? In the coming days, São Paulo Fashion Week will be the stage for a symbolic — and strategic — movement: Estante Virtual will sponsor a fashion show. At first glance, this might seem like an unusual move for a brand from the book world. But in practice, this gesture signals something much bigger — literature is stepping into the spotlight of the creative economy, breaking through the traditional borders of bookstores and book fairs to engage with new...
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Sep 11, 2025 ∙ 3 min
From Odete Roitman to Rosa Montero: when fiction boosts book sales
A single soap opera scene was enough to push a long-published title into Brazil’s bestseller lists. In Vale Tudo , the iconic character...
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Palme
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