Living in Rio de Janeiro brought me back to spaces of reading. Not just to bookstores and libraries themselves, but to the habit of moving through those environments — both professionally and personally — with time, curiosity, and, above all, a desire for exchange. Returning to those places is, for me, a way to reconnect with the city and with the ideas that flow through it. It also means recognizing the importance of something I’ve been calling “circular culture.” I’m talking about a culture...

Who says books can’t walk the runway? In the coming days, São Paulo Fashion Week will be the stage for a symbolic — and strategic — movement: Estante Virtual will sponsor a fashion show. At first glance, this might seem like an unusual move for a brand from the book world. But in practice, this gesture signals something much bigger — literature is stepping into the spotlight of the creative economy, breaking through the traditional borders of bookstores and book fairs to engage with new...

A single soap opera scene was enough to push a long-published title into Brazil’s bestseller lists. In Vale Tudo , the iconic character...