My career combines entrepreneurship, content, technology, and publishing.

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Before entering the publishing industry, I founded businesses in areas such as technology, agriculture, tourism, and communication. This multidisciplinary background shaped my perspective on innovation: it rarely emerges from within a single industry alone.

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Over the last 14 years, I have focused on the digital transformation of the book industry and on developing new formats for cultural consumption.

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Projects I have led include:

• the launch and expansion of Storytel in Brazil;

• pioneering creator and community-driven initiatives for the publishing market;

• the development of original audio productions;

• the Portuguese audiobook production of the Harry Potter series;

• educational initiatives and courses focused on audio and publishing;

• and strategies connecting technology, discovery, and cultural behavior.

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Today, leading Estante Virtual, my focus is on expanding the role of books within contemporary culture, transforming the platform into an ecosystem for discovery, connection, and cultural circulation.

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More than simply following industry transformation, my work is about helping build it.

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