My career combines entrepreneurship, content, technology, and publishing.
Before entering the publishing industry, I founded businesses in areas such as technology, agriculture, tourism, and communication. This multidisciplinary background shaped my perspective on innovation: it rarely emerges from within a single industry alone.
Over the last 14 years, I have focused on the digital transformation of the book industry and on developing new formats for cultural consumption.
Projects I have led include:
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the launch and expansion of Storytel in Brazil;
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pioneering creator and community-driven initiatives for the publishing market;
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the development of original audio productions;
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the Portuguese audiobook production of the Harry Potter series;
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educational initiatives and courses focused on audio and publishing;
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and strategies connecting technology, discovery, and cultural behavior.
Today, leading Estante Virtual, my focus is on expanding the role of books within contemporary culture, transforming the platform into an ecosystem for discovery, connection, and cultural circulation.
More than simply following industry transformation, my work is about helping build it.