I was born inside a story.
My mother discovered she was pregnant with me on the launch day of her first book. Before I existed in the world, I already existed on pages. Perhaps that is why my career has always been, in one way or another, about connecting stories and people.
Over more than 20 years of experience, I have worked across entrepreneurship, technology, marketing, content, and publishing. Different businesses, projects, and reinventions eventually led me to my main field of work: the intersection between culture, innovation, and impact.
For the past 14 years, I have been involved in leading some of the most important transformation initiatives in the Brazilian publishing industry, especially those connected to digital formats and the growth of audio as a cultural consumption medium.
I led the Brazilian operation of Storytel, one of the world’s leading audiobook and audio storytelling platforms, helped build Skeelo — Brazil’s largest multi-format digital reading platform — and currently serve as CEO of Estante Virtual, a marketplace connecting readers, booksellers, and stories across the country.
Throughout this journey, I have led projects representing thousands of hours of audio content, including the complete Portuguese audiobook production of Harry Potter, as well as pioneering initiatives involving creators, communities, streaming, and AI applied to publishing.
I also work as a columnist, speaker, mentor, and coordinator of the Innovation and Technology Committee at the Brazilian Book Chamber, constantly exploring conversations about the future of books, cultural discovery, and the relationship between people, technology, and content.
I believe books do not compete only for sales or attention. They compete for cultural relevance.
And perhaps one of the greatest challenges of our time is preventing culture from becoming too small.
If you’d like to chat, I’m here. I’d love to hear your story — and who knows, maybe help you along the way.