I was born book. Became a bridge.
My story began in an unusual way: I was a character before I became a person. My mother found out she was pregnant on the day of the launch of her first (and only) book, O Menininho Verde (The Little Green Boy). I existed first on the pages — and only later outside of them.
Maybe that’s why my path has always been about connecting stories to people. But it took time for that to take shape.
Before becoming a bridge, I went through many crossings: I studied psychology (only half the course), worked as a waiter and assistant waiter, and eventually became an entrepreneur — partly by chance, partly driven by the desire to do things differently. I launched five businesses in areas as different as technology, agriculture, tourism, and branded merchandise. It’s been 22 years of a rich and diverse journey.
Then, 13 years ago, my entrepreneurial path finally aligned with my purpose: helping ideas and stories take shape, find their voice, and make an impact.
From physical books to digital audio. From traditional publishing houses to tech platforms. My mission remains the same: to connect stories to people. I’m a professional in the publishing industry, leading and pioneering meaningful innovations — especially in the world of audio content.
I started my career at a traditional book publisher. Then I helped build a 100% digital publishing house, focused on content designed for mobile reading and listening. Later, I founded a marketing agency that launched the first influencer hub dedicated to the book market.
Between 2018 and 2022, I dove deep into audio and streaming as I led the Brazilian operations of Storytel, one of the world’s largest audiobook and audio series platforms.
Most recently, I was a partner and CMCO (Chief Marketing & Content Officer) at Skeelo, the largest multi-format digital reading platform in Brazil, leading the company’s marketing and content areas.
I’ve led projects that amount to over 12,000 hours of audio content, including the full production of the Harry Potter saga in Portuguese!
Today, I continue my work as an entrepreneur, columnist, professor, consultant, and mentor — always driven by the purpose of empowering ideas, businesses, and people who believe in the power of content.
If you’d like to chat, I’m here. I’d love to hear your story — and who knows, maybe help you along the way.